Digital Connections

Our latest contribution to Ad Age’s DigitalNext blog includes an exclusive interview with Ford Motor Company President of the Americas Mark Fields. Here’s an excerpt:

Mr. Berkowitz: You’re making a car sound a lot like a social network.

Mr. Fields: Very much so, when you look at where the trends are going, and people wanting to be connected, and wanting to know where other people are, and what they’re doing, it’s going to become more and more a piece of that – it’s what people are going to expect out of their vehicles.

You can read the full interview at Ad Age and watch the video on YouTube.

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