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David BerkowitzFiled under: Uncategorized | Tags: Autos, Ford, Ford Motor Company, Mark Fields
- Image via Wikipedia
Our latest contribution to Ad Age’s DigitalNext blog includes an exclusive interview with Ford Motor Company President of the Americas Mark Fields. Here’s an excerpt:
Mr. Berkowitz: You’re making a car sound a lot like a social network.
Mr. Fields: Very much so, when you look at where the trends are going, and people wanting to be connected, and wanting to know where other people are, and what they’re doing, it’s going to become more and more a piece of that – it’s what people are going to expect out of their vehicles.
You can read the full interview at Ad Age and watch the video on YouTube.
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Filed under: David Berkowitz, Search Engines, Search Insider | Tags: Google, Inspector Gadget, Short message service, Web search engine
- Penny, via Wikipedia
After the Consumer Electronics Show this month, where I met with the executives from Ford and heard about their ambitious voice search plans, I kept wondering how the ability to conduct voice searches from their cars will change how people search, communicate, access information, and drive. It then made me wonder about all of the venues and devices people can search from. At CES, Dick Tracy, James Bond, and Inspector Gadget would have had a field day testing out the latest gizmos (if they could avoid Gadget’s nemesis Dr. Claw tricking them into joining a booby-trapped tweet-up).
These new devices aren’t meant to be solely for Inspectors; they’re supposed to be for all of us. Here’s a vision for how searches will differ when conducted in different settings from different devices. In all of these situations, we’ll take the example of a young, female, Dallas-based professional named Penny who’s searching for the best cupcakes.
INDOORS
Home PC
Query: “best cupcakes dallas tx.” Penny has a craving for something sweet after dinner, so she spends a few minutes trying to find recommendations. She uses Yahoo where, thanks to SearchMonkey, reviews from Yelp and Citysearch appear on the search engine results page.
Work PC
Query: “cupcakes plano tx.” It’s her receptionist’s birthday and Penny wants to find something near the office.
ON THE GO
Query: “does anyone have any favorite cupcake places in dallas? I hope sam’s not following me or it’ll ruin the surprise 
” She texts this to 40404 and uses TweetReplies.com to get responses emailed to her.
Filed under: Ad Age, Bylines, Video | Tags: advertising, Bryan Wiener, Television
This viewpoint from Bryan Wiener, CEO of 360i, was originally published in Advertising Age.
The recession is happening at a pivotal moment in the evolution of the media industry. The growth of consumer time spent online continues to outpace the migration of brands’ advertising dollars to the web. Because advertising dollars are critical to support the production of high-quality content, the impact of the recession on the evolution of internet brand advertising threatens to cause a downward and self-perpetuating spiral that will continue to hurt marketers, media producers and even consumers if not reversed within the next couple of years.
- Image by TaraLivesOn via Flickr
So how did we get here? Over the last decade, online advertising’s growth has been driven primarily by marketers seeking measurable direct-response goals, rather than awareness and consideration. During this same time period, DVRs and the internet have cannibalized the reach and effectiveness of traditional advertising. Routinely, video segments garner more views online than on TV. For instance, “Saturday Night Live’s” famous sketches of Tina Fey portraying Sarah Palin got 33% of their total viewers on the original live TV broadcasts, while 67% watched online or on a DVR. Yet because of the disparity in advertising allocation, it’s quite likely that NBC made significantly more off the TV broadcast than via online distribution.
First up, 360i’s David Berkowitz travels to Vegas where he will be speaking at Jeff Pulver’s Social Media Jungle on January 7th and on a mobile Web panel at CES on January 8th.
Also this week, 360i releases its first POV of 2009, which takes a look some of the trends we foresee happening across the media and marketing landscape in the year ahead. Each year brings about a wealth of opportunities and challenges and 2009 will be no exception.
POVs are delivered regularly to 360i’s clients. If you’re interested in more information, please contact editor@360i.com.
- Image by TheMarque via Flickr
Have any New Year’s resolutions? How about 20? You can see them all in our latest contribution to Ad Age.
It was actually hard to keep the list down to a blog-friendly level and 20 of the top ones are included. You’ll see the comments found a number of people connecting with the personal resolutions, but there are also thoughts on Google, Facebook, and Barack Obama.
A few snippets:
For the industry: …Don’t call something a viral or word-of-mouth marketing success when its uptake is directly the result of a multimillion-dollar media blitz.
For Google: Add Trends-style charts to Google Blog Search already. Really, you’re on the verge of making other blog search services irrelevant. Just finish the job.
For Facebook: Add a real search engine. This is ridiculous already. And that goes to just about all you social networks. Maybe the reason comScore’s saying you and MySpace are such large search engines is that it takes 20 searches to find anything or anyone on your site.
Care for 17 more? Read them all at Ad Age.
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